After the discount expires, what price do applicants have to pay?

Once a discount expires, applicants will need to pay the standard rate for the insurance plan. The standard rate is the regular pricing that applies to all consumers without any promotions or discounts. It reflects the true cost of the insurance coverage provided, ensuring that members are paying the full premium associated with their chosen Medicare Supplement Insurance Plan. This is significant because it emphasizes the importance of understanding that any promotional offers are temporary, and once they conclude, the pricing will revert to the established standard rate that is not tied to any specific promotional campaigns or discounts. The variations that could have been considered, such as discounted, promotional, or tiered rates, are all specific to limited-time offers and may not apply after the expiration of those offers.